Mathematicians and numbers; Scientists and theories; Lawyers with proofs; Doctors with patience. If we read that again, we can understand that one factor can exist only if the other factor exists. The same is the case with branding and photography. There are some nuances of branding photography that needs to be followed.

Without photography, branding is something like explaining Schrodinger’s theory to a kindergartener. Even if we have essential stuff in branding our product, photography is key to “effective branding”. Top Branding Companies in Chennai have their own photographers and editors to strengthen their digital branding strategies.

Birth Marque is one of the premier branding companies in Chennai. There are essentials of photography that needs to be kept in mind while getting involved with Branding photography.

Essentials of Branding Photography

It is understood that a mere photograph cannot be used in digital branding, it must have certain essentials. What are those? They are:

Proper Research:

It is important to know what the target audience likes and follows. A firm cannot launch a brand and do marketing without a proper digital branding strategy. So, the part of researching what the target audience needs is the first and foremost step in brand marketing. And branding agencies will do this research (even for photographs) with the aid of SEO tools (e.g; Google Keyword Planner), find the keywords that are in high volume, and devise brand marketing strategies suitably. 

Uniqueness:

Mobile brands face extreme competition in the digital market, yet some of the brands are successful. Apart from the attractive specifications, unique photography and videography of the brand make a customer look into the brand in detail. A simple illustration would be. Will celebrities upload their passport size photos to gain fame from the audience on social media? Obviously, they will not.

Celebrities take photographs of themselves in a unique manner, to make them look attractive and gain likes on social media. That is the significance of uniqueness. We all love seeing the advertisements of Apple brands, isn’t it? Well, that speaks of creatives in advertising.

Include style using a mood board:

A mood board is a collage of visuals that evoke a certain style. This is the important feature of digital branding with photography, as the chosen images represent style, font, and color branding companies want the target audience to associate themselves with their work of photography.

A contrasting mood board will not give a clear picture of what the photography is trying to address the audience. Making it crisp and clear, photography must have the style and details in accordance with the objectives of brand marketing. The below point will explain further on coloring and lighting, which is co-related to this point.

Thematic Backgrounds and Lighting:

Photographs with unattractive backgrounds and poor lighting do not help in the digital branding of a product. The background must have a thematic nature. Single color or multiple colors (chosen based on the type of brand and where the photo is to be posted); the theme has to match the brand’s nature and it must not be irritating to the eye.

The lighting has to be proper so that the audience sees a clear and bright picture. Believe it or not, choosing colors and proper lighting is an integral part of Brand marketing.

Photography Agencies in Chennai

There are a lot of photography agencies in Chennai. Birth Marque is one of the best branding agencies in Chennai. They have the best product photography essentials with them. 

As there is an exponential rise in digital marketing due to the shift towards the e-commerce platforms during the Covid-19 pandemic, there is an automatic demand created for e-commerce photoshoots. Nowadays, people buy brands from e-commerce platforms like Amazon and Flipkart, only when they are satisfied after having a look on the photos and videos of the brands. In parallel, a firm can establish trust among customers only when their photography work is unique and genuine.

Branding companies in Chennai aid the local and developing firms in this issue of digital branding, they take photoshoots and devise brand marketing strategies meticulously; such that the dual objectives of a brand are satisfied.
There are various branding agencies in Chennai that conduct the perfect branding photography. Birth Marque is the premier agency that conduct the perfect branding photography for your brand. It is often said that visual understanding is much more effective than any other mode of understanding and that exactly applies here in this case.