Industry photography refers to capturing Photographs of items, machinery, equipment, and workers. Those images are then featured on websites as well as in marketing materials such as magazines, brochures, commercials, and social media. Construction, mining, manufacturing, energy, and transportation all use industrial photography. The goal of industrial photography is to highlight the production process and the difficult tasks that workers undertake.

Every large industrial organization requires pictures of its processes, and the demand for such pictures will only grow as tech and automation advance.

Why is Industry Photography Important? 

There’s a reason why businesses that utilise actual, unique images generate 95 percent higher sales than those using stock photos. 

• Consumers are now keener to know about your company, making it more important than ever, to be honest, and reliable. 

• It’s essential to offer customers a sense of what they can anticipate from you in terms of skills, facilities, and expertise. 

• Customers will be more likely to believe your expertise and organization if you use industrial photography.

• Customers are interested in the origins of their products. The Discovery Channel has a program called “How It’s Made” that caters to this need.

• Customers are also getting more concerned about the social, health, environmental, and safety consequences of a company’s manufacturing methods, with 70% stating that these factors influence their purchasing decisions.

•  And, according to 78 percent of respondents, how a firm handles its workers has been one of the top indications of its reliability.

Industry Photography in Chennai

Industry photography involves taking photographs of various equipment, machinery, products, factories etc. These photos can be used in various marketing collaterals to market your brand and the products. You need to take the help of some professionals to do this as they will be in a position to guide you on making a successful brand story for your industry.

There are a lot of agencies that provide professional Industry Photography in Chennai. Prominent among them is Birth Marque. They are experts in the field of branding. They also have a strong knowledge in various types of industry settings and safety regulations. 

Tools needed for Industry Photography

There is a set of tools that you should bring in your bag if you are planning to do industrial photography. However, because we can’t bring all of the tools with us, the list is somewhat limited. As a result, we’ve compiled a list of some of the most important items to bring on the shoot day. Moving about with the necessary equipment will be a breeze.

Industrial settings are frequently dark. They may also necessitate a long shutter speed as well as the use of a tripod. This is the time to perform at your highest level. Pack only what you need and leave the backup camera at home. The following are some suggestions for tools to bring on that day:

• Camera
• Large capacity CF card
• Spare Camera Battery 
• Battery grip
• High quality of Telephoto Lens
• Extension Tubes which can be used for macro photography
• An on-camera flash and batteries
• A tripod stand

7 Tips for amazing Industry Photography

Better Business Growth

Industrial photography carries a slew of perils. Workshops are frequently hampered by a lack of equipment, production lines, and security measures. Make sure you know the regulations of the factory and don’t break them.

The more you understand about what you’re shooting, the more likely you are to get a great shot. Learn more regarding the industry, equipment types, and issues your subjects experience by doing some research. Begin your photography business in a subject you are comfortable with when you already have experience in the market. You need to have professional industry photography services for getting better results.

Lighting Effects

Lighting effects that you won’t see in any other places are also possible with industrial photography. Various and exciting visual effects are created by sparks from industrial machinery, sparse but incredibly brilliant artificial lighting, red-hot blazing metal, and natural illumination pouring in through filthy windows. Be ready for a wide range of lighting conditions. Take a tripod as well as a flash, and don’t be reluctant to play around with the exposures.

Photographing Industrial Landscapes

The mere enormity of many major industrial sites is one of their most remarkable features. The incredible accomplishments that modern construction may accomplish are highlighted by recording the size of industrial facilities.

Don’t ignore capturing the bigger image while shooting an industrial scene. Shift your gaze off from the lens and take a 360-degree look at you. To ensure your safety, you’ll become acquainted with your surroundings. You’ll also take advantage of chances to concentrate on the entire industrial environment. You need to have professional industry photography in Chennai to create industrial landscapes.

Safety First

Display a helmet or a first-aid kit in the background. Features like this can make a big difference in a photograph. All of the appropriate footwear, gloves, safety helmets, and glasses can be seen in the image.

Don’t ignore to capture the small details of the units

In many genres of photography, the mind to concentrate both on big and little images at the very same time is crucial. However, it’s all too simple to be taken up in the flurry of activity at industrial sites. And don’t worry about the finer points in favour of the main point. 

Consider focusing your camera on rusted fasteners, weathered metal, or bright colors. These will assist you in adding greater depth to the body of work by allowing you to tell stories through your work. These are the kinds of elements that give a series depth and a tactile feel.

To emphasize emotions, concentrate on one color.

Scenarios come to life with colour. Our eyes are wired to seek out regions of colour, even if it’s in the middle of a drab industrial environment. One excellent method to produce a more dynamic picture is to incorporate colours into industrial photography. Colour is inextricably linked to several emotions in humans. A shot of an industrial setting can also benefit from a variety of colours.

Industrial Workers Should Be Included

The urban landscape’s industrial hum seems to have a life of its own. Humans, on the other hand, are at the core of the machinery. While shooting workers may seem unpleasant, most people enjoy having their pictures taken. If you’re going to shoot workers up close, you might need to put on some extra protection. This may make operating your equipment challenging. Ensure you’re wearing your neck strap and, if possible, use a tripod or a sturdy surface.

Conclusion

Industrial photography is a fantastic approach to putting together a compelling portfolio. Whether it’s catching the intricacies of the industrialized environment, showing networks of filthy machinery, or pictures of hardworking individuals. Industrial photography can push you beyond your comfort zone, but it’s definitely worth the effort.

Having said Birth Marque is one of the best professional industry photography service providers.