Fashion photography is the practice of photographing clothes, hairstyles, make-up, jewelry, and other fashion-related items for the sake of advertising. To become a renowned fashion photographer, you usually have to work in a group. Fashion photography consists of a variety of subjects that includes runway events, brand catalogues, marketing, model portfolios, editorial shoots, and much more.

Professional Fashion Photographers in Chennai

There are a lot of professional fashion photographers in Chennai. Birth Marque is one of the leading brand agencies in Chennai. They have a unique set of studio services to offer that can bring the best pictures to the eyes of your prospective customers. 

Types of Fashion Photography

High Fashion Photography

This is the most well-known of all the commercial photography categories that approach dangerously close to art photography. Fashion photographers are well-known globally and frequently featured in museum exhibitions. You’re not simply marketing or exhibiting the garments in high fashion photography; you’re also presenting the unique talent and style of fashion businesses. Because this style of shooting normally necessitates a large production, you could abandon reality and go wild.

Stars are frequently top models or well-known actors and actresses. The key idea is to demonstrate the ideas and skills of all the professional people involved: the clothes designers, as well as the cosmetics and hairdressers – and, of course, yourself. There are professional fashion photographers in Chennai. And they will be able to provide you with the best fashion photography services.

Editorial Fashion Photography

It is one of the most well-known forms of Fashion Photography, and it is what many individuals consider whenever they read the term. In magazines and newspapers, editorial fashion images can be found. Editorial Photography is very demanding. 

Unless you’re collaborating with a major company or publication, editorials usually have a limited budget. If you want to expand your portfolio and learn more about this profession, editorials are a wonderful place to start.

Commercial Photography

Commercial Photography was created to promote a product, apparel, makeup, accessory, or another item for a brand that includes a model. As commercial shoots are designed to persuade individuals to purchase their products, they are typically priced higher than editorial shoots. It’s also one of the rare sorts of assignments where both the photographers and the brand gain handsomely. Birth Marque is the best professional fashion photographers in Chennai.

Catalog Photography

Catalog photography is likely one of the most basic genres of photography, and it is a good place to begin. The only distinction between this form of photography and product photography is the involvement of a model.

Even though the emphasis is on the goods, the backdrop of the photographs is frequently white or grey. Since you have to catch the slightest aspects of the object, lighting is a difficulty that every photographer faces.

Lookbook Photography

This type of fashion photography focuses on displaying a variety of garments and designs, and it frequently incorporates lifestyle pictures to provide realism to the catalog style. This feature enables photographers or e-commerce businesses to display their products in a variety of settings, such as ultimate settings.

This method has the advantage of allowing buyers to visualize how a particular clothing item or outfit might appear in real-life scenarios. This is an effective way to attract people to your items and transform them into sales.

Street Fashion Photography

The concept of the style comes from the fact that it is mainly around real people in genuine circumstances on the street. In today’s fashion photography, it is usual for photographers to confront the general public and capture people moving about their normal lives or striking specific postures. Similarly, it is a tactic employed to draw attention to celebrities who are dressed in particular designs or ensembles.

It’s a great way to market products or brands since shoppers can see individuals wearing the clothes in real life and feel like they can join in on the trend.

Tips for Amazing Fashion Photography

Some of the important tips for amazing Fashion Photography are- 

Make Use of a High-Quality Camera

High-level cameras are particularly effective for fashion photography, even though Android phones now have inbuilt cameras that reach close to replicating the level of professional cameras. To begin with, professional cameras have a variety of lenses as well as equipment that are difficult to imitate with less expensive alternatives.

Professional-level cameras have a timer, focus options, and some other capabilities that allow photographers to fine-tune settings until they become perfect. You may purchase a used high-end camera for a good price and produce photos that make clothing appear perfect. The best professional fashion photographers in Chennai will make use of the high-quality camera.

Use natural light whenever possible.

Photographers frequently employ a variety of lighting techniques to draw attention to items, people, backdrops, and clothes. While lights can be utilized both inside and outside the studio, natural lighting is typically recommended since it appears more natural.

Natural light has a gentler quality to it, with less obtrusive and strong shadows, which works well on film. To notice how differently each set of photos turns out, try photographing your models in their chosen clothing in various sorts of natural lighting, from early morning sun to twilight.

Select from a variety of options

You don’t have to photograph all of your clothes in the same environment if you’re capturing a lot of photos. Whenever the trees shift color and softly fall to the earth in the fall, experiment with different settings. In the winter, more severe locations with cool, contrasting colors and backdrops work nicely, while the beach is usually a good choice in the summer. To provide every set of images its own distinct flavor, use settings in urban locations, rural scenery, and even interior decoration. In Chennai there are many popular studios for photoshoots, you can even choose a Studio for Photoshoot in Chennai. 

Keep in mind the Rule of Thirds.

The rule of thirds is a popular but effective photographic method that entails visually breaking the image into a three-by-three grid. The subject is then positioned on one of the structure’s divisions boundaries to achieve a balanced picture. If you’re not sure where and how to put the model, this strategy comes in handy. Whenever in confusion, do it with what’s proved to work, even if it isn’t always the best option.

When posing instructions, be clear.

No matter who you’re dealing with, specific instructions are crucial. You are the principal creator of the shoot’s creative concept as the photographer. That implies you must be aware of your desires and be able to articulate them to others. It’s simple to be imprecise with instructions during shooting, and it can succeed if you have a seasoned model and a large scope for the shoot. Otherwise, you’ll need to be very clear about the postures you need and be prepared to offer your model detailed instructions. Nobody can read your thoughts.

Final thoughts

In fashion photography, there is a lot of potential for creativity. It’s unlike anything you’ve ever seen before. And, in the age of Instagram, there is perhaps more attention in fashion now than at any other time in history. Similarly, the internet’s fame has democratized the fashion sector. As a result, Professional Photography Services are in high demand nowadays. And there are outstanding Professional Photography Services in Chennai as well.