Branding is the business or marketing concept that helps people identify a particular product, company or individual. Brands are intangible in nature, which means they don’t have a physical form. They only help shape the perception of a company or product to an individual. Branding Agencies helps capture the brand tone or how the brand perceives itself, and they help streamline the connection between the brand and the consumers. It gives the brand a unique tone and separates it from its competitors. 

Sometimes, effective branding has shown that the brand has an edge over the competitors in the market. Companies even have a trademark on their branding so it cannot be replicated by a rival company. Most branding agencies believe that branding and marketing are two different elements that are vital to the growth of a brand as analyzed by brand strategy companies. Marketing is the act of actively promoting the company or product, whereas branding is the process of shaping the company or defining the reason why the company exists. There are various methods of branding that are followed by digital marketing agencies in the market-:

Personalized Branding with Branding Agencies

Personalized branding is a tactic followed by many major companies in the market. It helps create a bond between the customer and the firm due to the personalized approach. It has helped make the connection between company and consumer deeper. There are many branding agencies that promote personal branding.

The best way to implement personal branding is to be individualistic, but not so individualistic where it reaches the point of being intrusive or making consumers feel that the brand is trying too hard. A perfect example of this sort of branding is an Instagram page by the name of Doug the Pug. You might be thinking why did we incorporate a cute little dog into a branding blog. This dog is actually a perfect example of creating networks with other influencers. 

Doug is seen at all dog events, interviews, concerts and  several other events. He is frequently posted with other influencers as well, which allows Doug to be exposed to another market segment as well. Doug the Pug currently has 6.2 million fans on Facebook and another 3.2 million fans on Instagram. Not bad for a pug eh?

Co-Branding with Branding Agencies

Co-Branding is the strategy of two brands collaborating to combine their marketing and branding power to create a new product or service. There are many things to consider before undertaking co-branding.  It has to be made sure that both brands are not identical in nature, for example Nike and Adidas cannot co-brand as their market is the same and they are rivals in that same market. This concept can be easily implemented with the help of branding agencies.

Co-Branding is very helpful as it opens up new markets for the company based on the partner brand’s capabilities. It helps reduce the risk as now there are two parties involved in the branding rather than one. It helps hide the brand weakness, if a brand is weak in logistics, the partner brand is there to pick up that additional slack. A pretty abundant weakness in this strategy is sometimes these partnerships are usually high investment and the organizations don’t have the financial backing to make the venture as successful as it can be. 

A perfect example of co-branding is Adidas sponsoring Manchester United. Adidas are the tycoons of the sporting equipment market and Manchester United are the biggest football club in the world. The deal might only be worth 750 million over 10 seasons but Adidas are definitely earning more than that due to the marketability of the club. This season will surely see record sales due to the arrivals of 5 time Ballon D’or winner, Cristiano Ronaldo from Juventus and 4-time Champions League winner, Raphael Varane from Real Madrid. Both brands are absolutely benefitting from this partnership.

Identification Branding with Branding Agencies

Identification branding basically relates to a customer taking a company and making it their own. This gives rise to brand loyalty. According to statistics, 75% of customers believe word from mouth branding is the best form of marketing. Reviews from a trusted source is the best form of marketing. Branding Agencies in Chennai will be able to guide you on Identification Branding.

Some of the best ways to promote brand loyalty is to focus on community building. Basically this means to involve the brand in various communities and activities that can help promote not only the brand but the brand values as well. It is also important to be active on communicative platforms like social media to promote brand values. This helps consumers feel valued by the brand and helps maintain relations with the consumers.  

To promote brand loyalty, collection and publishing of customer testimonials is very important as it gives the customer a feeling of being noticed by the brand. It is vital to have the trust of the brand. 

For example, In 1976, in Thailand there was an energy drink called Krating Daeng. An Austrian traveler fell in love with the drink and took it back with him to Austria. That traveler was Dietrich Mateschitz, the founder of Red Bull. The company has pride in their brand and focus on being consistent. They have shown little to no change in the packaging of their drinks. They have produced amazing content and expanded their horizons massively in all fields on the planet. In 2019, Red Bull sold 7.5 billion cans in 171 countries.

Product Branding with Branding Agencies

Product branding is the vital component for companies as it only involves marketing of a product on its own. It takes the risk factor away as the product only will be noticed and the parent company will mostly be in the background. 

This sort of branding usually opens up new markets that the company might not have breached if it went on its own. This helps open up new horizons for the brand. Many companies use this tactic to test out products as even if the product fails, the company will not be known. It does not harm the reputation of the parent company. This helps in customer sales as the product is the main focus rather than the company. This helps the customer know more about the product rather than the company itself. This product branding can be meticulously addressed by branding agencies in Chennai.

Some major examples of this are Beats Audio. Beats by Dre was one of the biggest headphone companies in the world. They were acquired by Apple Inc in 2014 for 3 billion dollars, they were later marketed as Beats and Apple were not involved in their sales process at all. They were only the parent company with Beats continuing their market as usual.

There are many branding agencies in Chennai. Birth Marque is one of the premier branding agencies available.