The Covid crisis began in full flow in March 2020. By April 2020, most of the world was in a state of lockdown. No businesses that were not considered essential were shut, everyone was locked at home. People were not allowed to go to work, everything had to be done from the confinity of homes due to the matter of safety. All sporting activities were closed and there was almost nothing going on in the world. Businesses weren’t functioning as they normally would. This is when Digital Marketing came into picture.

Everything slowly became digital, meeting family members was not at a meal but on Google Meet or a Zoom call. In India, the trending game for a week was Ludo King, people were playing Ludo on their phones, with others. The world was slowly adapting to the digital age but in a matter of 2 months of lockdown, the world has adapted to the age at an accelerated rate. The reasons below will hopefully turn your attention to a more digital approach for your company as curated by Digital Marketing companies.

Digital Marketing Provides a Digital Presence

In this age, especially during Covid-19, the entire market has gone digital. According to recent statistics as analysed by brand strategy companies, almost 62% of consumers said that they shop online now more than they did before the pandemic. People prefer doing whatever they used to do outside their homes within the comfort of their homes. 

Due to the growing number of users in the digital sector and all social media, every business should consider going digital and trying to capture that market. Some statistics have shown that 69% of people would not attend in-person events unless there was some sort of vaccination available.  More than 40% of consumers have confirmed that they would now shop online more frequently. All companies need to go digital to be ready to survive in this market.

Digital Marketing Is Cost Effective

Social Media Marketing is far cheaper than generic branding as accounts are allowed to post as much as they want in any social media. No payments are required to post, compared to advertisements in newspapers and television channels. For The Hindu newspaper, ads may vary from Rs.115-Rs.8,000 depending on size of the advertisement.  

Television ads may start from Rs.200 per second to a few lakhs for a few seconds based on the television channel. Social media is absolutely free depending on if it is boosted or not. This helps save money and actually invest into the business rather than spending more money on marketing. Many digital marketing companies are available to help small businesses thrive using this tactic.

Digital Marketing Provides an Increased Revenue

Due to the low cost of social media marketing and the growing market on the internet, the revenue increases also because it has been proven that companies that focus on social media have been better at converting clients and having a higher conversion rate as compared to companies that don’t focus on social media. 

According to statistics, 78% of companies that focus on social media marketing have shown higher revenues compared to those that don’t focus on social media. A combination of well structured content marketing strategy with other effective strategies can boost a business with better reach and growth due to the growing online sector. This helps bring a lot of responses and thereby boosts the revenue.

It Is Measurable

Social Media marketing is measurable, the analytics can be seen. The strategy can be analysed and a decision can be taken if it is effective or not. The reach can be measured. Due to the social media analytics, everything can be seen, the likes, the number of posts, the reach, the engagement etc. The likes are the number of times the post has been liked. The posts are the number of posts that were published in a certain time period. The reach is the number of people who the post actually reached or the people who actually saw the posts. 

The engagement is the number of people who interacted or clicked on the post. Reach is usually the highest, followed by engagement and then likes. The statistics help understand the performance of the campaign and can help the company make decisions based on the performance. Most PR companies back the usage of analytics to change branding approaches for better results.

Helps Create Trust

If a company is seen being active on social media pages, posting things consistently on all pages and replying to comments, it gives faith to the consumers. It shows that the company cares about its audience and makes them feel valued. This camaraderie or relationship eventually brings in more customers. This has proven effective when a consumer says that they were drawn by the brand due to the interaction on social media. 

This strategy brings trust and most active brands on social media help gain trust from their followers on their social media pages. A very good example of a brand using this strategy is Mclaren. Mclaren are a British racing team that primarily compete in Formula 1. They used a strong social media presence to bring back fans on their side after a few tough seasons in the Formula 1 World Championship. They are now on an upward trajectory with a new F1 Team Principal, Andreas Seidl, and the drivers, Daniel Ricciardo and Lando Norris. Their social media activity endeared themselves to their fans again.

These strategies help the companies gain trust, keep track of progress, increase revenue, save expenses and create a digital presence. Start your digital marketing experience with the best branding agency, Birth Marque.