Many people have struggled with to build a powerful brand. In 1985, Steve Jobs was voted out of the board of his own company as he wanted his company to combat the IBM PC with the highly sophisticated Macintosh, but his CEO, John Sculley wanted Apple to focus on the lower-grade Apple II which was supplied to schools, colleges and other offices. 

This showed the main aim of Apple under Steve Jobs, he wanted to compete at the top whereas Sculley wanted to leave the segment entirely and let IBM dominate. Steve Jobs came back to Apple in 1997 and with that he brought the success back, purely down to his attitude and drive to be the best brand in the computing industry. He did what he aimed to do and in 2018, Apple was the first company to reach a trillion dollar valuation in the stock market. Sadly, Jobs wasn’t present to see his greatest creation flourish. But he did build a powerful brand.

The story above wasn’t just a tearjerker or a puff piece, it was a story that proved that the brands that can weather the tough times end up being the most powerful. Many branding agencies in Chennai believe that the best way to build a powerful brand to develop is through holistic experiences, or by following the vision and mission statements and staying on the trajectory to reach the ultimate goal of the organization. 

Tips to Build a Powerful Brand

Every brand has an ultimate goal that it hopes to achieve at sometime in the future. The game of  branding might be played a little differently but the game’s still the same. It’s about who can communicate their stories the best. Given below are the top 5 tips to build a powerful brand, curated by the best digital marketing agencies in Chennai.

The Purpose
This is a vital supplement for a brand to exist. The purpose of why a brand exists must be clearly defined. The problems it solves, the job it aims to complete must all be communicated. For example, Gillette has made its purpose to be the leading company for men’s grooming products and completely dominates its segment as it has perfectly defined why the brand exists and what it aims to do. It’s slogan, “The best a man can get” only amplifies its cause even further. 

Various studies have shown that 50% of consumers purchase products and services by considering the values of the brand and the impact it has made in the market. It is an entirely new consumer base and requires new creative ways to attract consumers. The best brand strategy companies strongly believe that the story a brand has plays a huge role in how the customers perceive the brand.

The Competitors:

Analysis of competitors is the best way to understand where a company stands in the market. It can learn valuable information such as things to do and things to avoid. It helps analyse the competitor’s strengths and weaknesses. This gives the upper hand to you and helps you find a gap in the market that you can exploit and make your own. 

It helps understand the strategy of the competitor and what they’re doing differently and how you can make yourself more efficient in regard to the specific competitor. Every segment will have competitors and you can count on the best brand strategy companies in Chennai to come up with solutions to help you dominate the market.

The Audience:

Each brand has its own target audience or demographic that it aims to sell its product to. They are the primary consumers for a brand. For example, Nike started out as a company purely for athletes looking for maximum performance but as they grew, they expanded and dominated the 15-40 age range for both men and women’s sporting equipment. 

Not only do established athletes use Nike sport products for their workouts or for any particular sport they play. Knowing your audience is extremely important as the brand needs to know who it has to attract and if it knows that it can formulate the appropriate strategy with the help of a branding company.

The USP:

Finding the USP or Unique Selling Proposition is vital for any brand or service to be a success in the market. It is basically a feature that is only unique to your brand and something that cannot be found in the competitors. 

For example, Audi has perfected the assisted braking system, it is called Pre Sense which can stop an Audi vehicle in the city traffic going at a speed of 25 mph or 40 kmph when it can alert the driver using audio and visual cues to notify them in case of an impending collision with another vehicle. The system is capable of analyzing and perfectly predicting a collision before it happens. None of the other German car manufacturers have perfected the system. 

Brand integration:

The company must find a way to integrate its brand into all aspects of the business. This includes collateral for use around the office like notebooks, pens, ID Cards, and t-shirts. The office space should be decorated aligned to the vibe of the brand. 

For example, Google Headquarters is based in Mountain View, California. The entire campus spreads up to 42 acres of land and has shuttles that function on 95% petroleum diesel and 5% biodiesel. The entire campus has 13 different types of workstations to help make an employee comfortable and to enable them to work at their maximum efficiency, with no particular clothing requirement. Employees are given freedom to dress as they want. They promote comfort and being yourself. Collaterals are designed by the best branding agencies in Chennai.

Conclusion

Building a brand is always a crucial and important task in order to stay at edge in the eyes of the competitors. There are various nuances and tricks that are required to build a perfect brand. We have listed out some of them for you. You can follow these tips to build a perfect brand for yourself. If you do not want to, you can always take in some professional help and go in for the best branding agencies in chennai. These professionals have the ability to unleash your brand power to the public at large and be competitive in the business. 

Birth Marque is one of the premier branding companies in Chennai. They have the history of creating the best brand identity to lot of organizations. They will be able to build a powerful brand for you as well.