Due to the pandemic causing major changes in the global markets and affecting the way business is being done effectively, boardroom meetings become Zoom calls with people 1000 kilometers away or even on a different continent at times. This called in for an urgent need for Digital Marketing.

The world has changed, as we can pretty much classify the world as a set of dominoes. One incident can change everything and affect everything we know about the world. The world was already on a digital trajectory but the coronavirus pandemic has amplified these effects and put the world on a new trajectory entirely backed by the digital mediums. This led to a steep rise in Digital Marketing. With this new medium, we often see new challenges. Here are 5 ideas from the brand strategy companies in Chennai. 

Local Search Marketing in Digital Marketing

Local search marketing is basically putting your brand on the map and the searches in a location-centric setting. When a consumer is in the vicinity of your brand and searches for a particular service or product, local search marketing helps put your brand on the top of the search lists. It is usually also called Local SEO but it does more than just optimising on the search engine. 

This idea is based around navigation apps like Google Maps, which is used widely around the world while travelling. The main aim is to make your brand appear properly in the relevant searches. An important segment for this idea to work to your aid is the accurate input of categories. The category has to be perfectly related to your product or service. A method to test out the success of this tactic is to clear the cache on your browser and search for the category that your product is listed in. Most advertising agencies in Chennai support this idea.

Usage of Accurate Hashtags

While browsing through social media, we usually see a lot of hashtags. These hashtags are usually to relate the post to a certain category. It is a label used to help make the post more prominent if the word or topic in the hashtag in the world is searched on the particular platform. 

For example, during a Formula 1 race at Silverstone in England they ask all viewers to tweet their comments on the race using the hashtag #BritishGP, this helps to funnel all tweets regarding the British GP in one place. It is an effective model and is mostly used on social media platforms like Twitter, Instagram and Pinterest. Instagram even made it possible to follow hashtags to stay updated on the topic. 

Twitter’s search bar can allow one to search for the topic with the hashtag and it helps create an effective funnel system for a particular topic. Most digital marketing agencies in Chennai will help you with this hashtag hurdle and help you reach the top of search results.

Optimization of Websites

There are nearly 2 billion websites registered in the world as of today. But only 400 million of them are still active, 80% are inactive according to the statistics. A simple reason why this happened is due to the changing landscape of the world, no one can survive by following the same strategies and survive in this competitive market. 

Digital marketing agencies suggest focusing on optimizing websites for the user. Focusing only on UX or User Experience, that basically means quicker load times, perfect and crisp content, lots of links and mobile optimization. Due to the variety of mediums to access the internet nowadays, websites need to be optimized for both desktops and smartphones. They might be two separate designs but they need to be done. As per statistics, nearly 46% users leave websites due to slow loading times.

Usage of Keywords

Just like Hashtags, keywords are equally important for the success of any content online. Keywords are also a form of funneling of content. They help with SEO and provide a boost to all products and services online that contain the keywords that are most searched online.  

Keywords and hashtags are effectively the same thing but have different applications as keywords need to be incorporated into the content, whereas hashtags have to be added at the end to help organise the post in the mentioned topic. 

To help promote the usage of keywords, Google introduced the PPC business model. It is basically Pay Per Click, the search engine features your keyword on the top of the search list and only charges you when the words are clicked on and redirected to the website. It is a smart idea and concept that has been pretty successful. Branding agencies in Chennai approve of this strategy as well.

Reputation Management (SERM)

Search Engine Reputation Management or SERM for short is very vital to any company’s survival online. In this age of digital media users mainly tend to favour websites or companies that have good reviews online, the goodwill only counts for how good they look online. 

The key factor in this is if there are any negative reviews, no one cares why the negative review is present. It might have been a troll or just a fake review but due to the vast variety of options to choose from, consumers are spoiled for choice and tend to search for an alternative with ease. 

To maintain a good reputation online, the brand has to be very vigilant with the content that is put out, all of it should be clean and fact-checked as the bottom line the online reputation of a company is built on the foundation of the content it puts out.  The best digital marketing agencies usually help maintain companies giving them high regard online.

These were the ideas provided by the best advertising agency in Chennai, Birth Marque. We have to change to the times and these 5 ideas or tips given above will help smoothen the transition into the digital spectrum for companies.