Before you sell your product or service to people, you have to sell yourself on it. This is extremely important when your product or business is similar to those in the market. USP is the key to effective selling in this situation. Unless you make your business unique in this homogeneous market, you cannot target successful product sales.  Birth Marque is one of the premier branding agencies in Chennai. The agency makes use of market analysis and competitor analysis to come up with the Unique Selling Proposition with respect to your potential customers.

Here is an overview of what is included on this page: 

• 4 key reasons to have a USP 
• Why can’t you do your business without USP? 
• How to use USP to power up your sales? 
• How to write a unique selling proposition? 
• Examples of USP 

4 Key Reasons For Unique Selling Proposition 

Differentiating and creating a unique selling proposition is important because of the 4 key reasons: 

Getting people to discover you: The first difficult and crucial part is to get people to find out about you. With all the competition out there, potential customers will find out about you, only if you differentiate yourself and create a unique selling proposition. It will help stand out in the business and get more people to discover you. 

Getting people to remember you: After your customers discovered and visited you they have to remember you. If you’re not different and just like everyone else, then you’ll be forgotten like yesterday’s news. Stand out from the crowd and be unique so that people keep visiting you and remember you. 

Getting people to do business with you: You can adopt branding strategies like creating a public reputation, mitigating risk, making yourself interesting, providing free resources, etc to do this. 

● Create a public reputation: Nothing draws more people than your social power. If you build a reputation as an expert in your field by writing articles, by holding leadership roles in professional associations, then it is more likely for people to approach you. 

● Mitigate risks: People want to avoid risks, especially when they are working with someone for the first time. Devise incredible branding strategies for the people to make it easy for them to mitigate the risk. Give them the confidence to say yes for a larger engagement.

● Make yourself interesting: If you give an awesome performance, then regardless of your personality people want to work with you. If you are perceived as interesting, then people are more likely to collaborate with you. It gets a lot easier to win a business if the clients are seeking you out. 

● Provide free resources: If a business owner solves a customer’s problem for free, you will have succeeded where 99.9% of others have failed. By offering a tip or helping a client pro bono, you are building mutual trust and respect with them which could lead to business down the line. This can help in gaining credibility, trust and create an image of yourself as an expert in your field. 

Referrals: Referrals always lead you to new customers. You need to wait a long time if you wait for your current customers to refer you to their friends and family. Build a referral generating activity into the sales process. Sending a follow-up email asking for a referral after a customer has received their order from your e-commerce site is the best way to do that. 

How to use USP to power up your sales? 

Put yourself in your customer’s shoes. There are various reasons that hamper the growth of such entrepreneurs. One such reason is that they become so attached with their products that they forget that the customer’s needs have not been taken care of. Carefully examine what your customers actually want. Suppose you own a restaurant food chain. Sure, customers come into your restaurant for food. They also come for quality, cleanliness, courtesy, convenience, reliability, friendliness, or customer service. This makes customers ignore your competition and come back to you frequently. Remember, price and taste are never the only reason people buy. If your competition is larger and beats you on pricing, then you have to find another sales feature that addresses the customer’s needs, and then around that feature, your sales, and promotional efforts should be built. 

What motivates your customers’ behavior and buying decisions should be known. You need to know what drives and motivates the customers. Go beyond the traditional customer demographics that most businesses collect to analyze their sales trends, such as age, gender, race, income, geographic location, etc. For the restaurant food chain example, it is not enough to know that 75% of your customers are in the 18-to-25 age range. You need to look what are their motives for buying food, taste, peer pressure, 

convenience, and so on. 

Uncover the real reasons customers didn’t buy a competitor’s product, but yours. You’ll be able to ask your best source of information, as your business grows. When you ask how you can improve your service, then you will be surprised by how honest people are. 

Who Can Create a USP for Your Brand?

A branding company can be a right choice for creating a USP for your brand. Birth Marque is the best branding company in Chennai. They are the best website rebranding company. This website rebranding agency is capable of creating an impressive brand awareness.  This B2B rebranding agency caters to B2B, B2C, and B2G clients though they cater to B2B clients alone.

Writing a USP 

If you’re still having a hard time figuring out what can be different, then there’s a solution for you. To create a unique selling proposition for your brand, you should identify your ideal reader, remove the pain your competitors add, specialize, your personality, etc.

Identify your ideal reader: The key to differentiating your business is identifying your ideal reader. Everything depends on what to write about and how to market your content. Creating a USP is also the same. First, your ideal reader should be clearly defined. You appeal to no one when you try to appeal to everyone. Who your intended audience is should be cleared to you. 

Remove the pain your competitors add: A brain-dead simple yet effective way to differentiate yourself from your competitors is removing the pain your competitors add to your customers. Customers take notice of every blog and business in your market which doesn’t even do simple things. Creating a unique selling proposition by knowing and simply correcting what those things are is a simple way to stand out. You can easily differentiate yourself by creating a business model if you understand what inconveniences your competitors cause to your ideal customer. It works because it reflects what your audience wants from you. 

Specialize: If you want to hire a freelance writer for your health and fitness blog, you will be more interested in a freelance writer who writes only about health and fitness. Of course, you’ll want that person, because he’s an expert on your topic and you’ll happily pay that writer more. You will be an expert in a narrow niche if you immediately specialize in positions. Don’t try to please everyone. 

Your personality: Your USP can simply be you if you’re running a small business. To have a powerful USP, your personality could be enough. No one can compete with you if you apply your style to many aspects of your business. 

Why can’t you do your business without a USP? 

You are master of none when you are jack of all trades. Unique selling propositions are what drive businesses because they are simply essential. You risk being forgotten in the crowd and losing your business unless you specialize in a solution for your customer. USP is often discovered, rather than created, as it is an interaction of what the customer needs in sync with what your business strengths are. 

“Toilet Paper Entrepreneur” which tells you the complicated nature of the business by Mike Michalowicz will change your business attitude. Several controversial topics such as how a total waste of time a business plan is and even if you don’t have any money how you can start and grow a business are discussed and explained in the book. 

You will discover your USP during the process. Let’s look at some of the greatest companies today and what are their competitive unique selling propositions for headstarts. 

Examples of USP 

USPs of few successful brands are as follows: 

• Domino’s Pizza – Fresh, hot pizza delivered to your door in 30 minutes or less, or it’s free. 
• FedEx Corporation – When it absolutely, positively has to be there overnight. 
• Lenskart – Provide the highest quality spectacles at the best possible price. 
• Head & Shoulders – 100% Dandruf Protection. 
• Emirates – Don’t just fly, fly better. 

Conclusion 

To sum up, USP is one of the few things which make your business stand out, unique, and different from the competitors. USP is the reason people love to do business with you and not with your competitors. It’s a winning difference that sets you apart and makes you the only real choice. 

That’s all about the unique selling proposition. Express your questions or views in the comments. I would love to hear from you. Birth Marque is one of the premier branding agency in Chennai. This agency makes an in depth market research along with competitor analysis to come up with the USP for your business.